$254.15 on your first order with code PRETTY15
Buying two? Your second dress is 20% off with PRETTY2
Free Worldwide Shipping
Ships Same Day Before 12 PM ET
Free 14-Day Exchanges
Designed in New York
Description
Florence is for women who pretend they’re “just browsing” and somehow end up with another floral midi in their cart. The pink floral print feels soft and romantic, but don’t get it twisted; this dress knows how to show up. A gently structured bodice defines the shape, with vertical seams working quietly in your favor. The lace-trimmed V neckline adds a flirtatious pause, balanced by a button-down front that keeps it easy and very grab-and-go. From there, the skirt drops into a breezy A-line that glides as you walk, giving you motion without volume overload. Finished with a printed hem that adds a subtle pop, Florence is a kind of dress that looks styled, composed, and deliberate. So, floral midi loyalists, consider this one mandatory!
DETAILS
WHERE TO WEAR
SIZE & FIT
SHIPPING POLICY
RETURN & EXCHANGES
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Romantic floral dresses
Dresses for the moments you keep.
Floral minis, midis and maxis for weddings, celebrations and evenings out. Sculpted bodices, hand-finished lace and prints designed in New York.
- 4.96 out of 5 from 176 reviews
- Same-day dispatch Most orders by 12 PM ET
- Free exchanges Within 14 days of delivery
- Designed in New York Ships from the U.S.
Shop by the moment
Where are you wearing it?
Wear this dress to: Wedding Guest, Vacation
Loved by our customers
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Shipping · Returns · Fabric · Payment
Know before you order
Free shipping, no minimum spend.
- Standard, U.S.: 2-5 business days, free
- Express, U.S.: 2 business days, $25
- Express, U.S.: 1 business day, $50
- International: 3-7 business days, free
Orders placed Monday to Friday before 12 PM ET usually ship the same day. Orders placed after that, or on weekends and holidays, ship the next business day. You will get an email with tracking as soon as your order ships.
We do not deliver to P.O. Boxes or freight-forwarding addresses. For international orders, duties and taxes may apply and are paid by the customer.
Returns and exchanges within 14 days of delivery.
- Exchange (recommended): your new size or style ships right away, with no waiting for your return to be processed.
- Store credit: issued 1-2 business days after we receive your return.
- Refund to your original payment method: subject to a $14.95 return processing fee, waived if Free Returns was selected at checkout. Refunds take 5-7 business days.
Items must be unworn and in original condition, with all tags attached and the Oh Pretty Return Ribbon intact, and free of makeup, perfume or deodorant marks. Items worn for events, photoshoots or social content will be declined. Final sale items, accessories and gift cards are non-returnable.
Damaged or incorrect? Contact us within 48 hours of delivery at info@ohpretty.com with your order number and photos.
The exact fabric, lining and dress length for this style are listed under Description, at the top of this page. Every dress is labeled with its fiber content.
Bodices are fitted and structured; skirts are layered or tiered. Each product page says whether the style runs true to size or small.
Care: follow the care label inside each garment. Most dresses should be hand washed in cold water or dry cleaned only. Avoid tumble drying to keep the fabric's structure and color.
Made where: designed in the USA and ethically produced in trusted partner factories overseas. All orders ship from our U.S. warehouse in Freehold, New Jersey.
We accept major credit cards, PayPal, Apple Pay, Shop Pay and Google Pay. Shop Pay installments are shown on each product page.
Discount codes: one discount code per order. Enter PRETTY15 at checkout for 15% off your first order.
E-gift cards are available from $50.
Romantic, feminine dresses, made to be remembered.
Why women choose Oh Pretty
Oh Pretty isn't just another online dress shop. We're a curated destination for women who love romantic, feminine style, crafted with the detail of a luxury atelier.
Curated, not overwhelming
Every dress is tagged by occasion, length and color, so you land on the few that fit your moment.
Designed for real moments
A garden brunch, a candlelit dinner, a birthday you want photographed. Silhouettes that move from daylight ease to evening allure without a change of outfit.
Quality you can feel
Sculpted bodices, lace trims and ruffle tiers that hold their shape all evening. Designed in New York and ethically produced with trusted partner factories.
“Oh Pretty was built on the belief that femininity isn’t fragile; it’s fierce. We design dresses for a woman’s many moods: bold, romantic, carefree, and gracefully powerful. Each piece is cut, finished and fitted like the ones you keep for years.”
The Oh Pretty design team, New York
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Questions before you order
We offer returns and exchanges within 14 days of delivery. Exchanges are the fastest way: your new size or style ships right away, with no waiting for your return to be processed. Store credit is issued shortly after your return is received. Refunds to your original payment method are subject to a $14.95 return processing fee, waived if Free Returns was selected at checkout.
Items must be unworn and in original condition with all tags and the Oh Pretty Return Ribbon attached. Final sale items, accessories and gift cards are non-returnable.
Use Size chart or Find my size next to the size buttons at the top of this page. If you are between sizes, we recommend sizing up for a more comfortable fit. Our dresses are fitted through the waist and bust for that Oh Pretty silhouette. Fit can vary a little by fabric and style, so email us for personal sizing advice.
We do our best to show accurate colors, but they can vary a little with lighting, camera settings and screen brightness.
Select styles are restocked based on demand. Sign up for restock alerts on the product page to hear first.
We start processing orders right away, so changes or cancellations are not guaranteed. Email us as soon as you can and we will do our best to help.
Contact us within 48 hours of delivery at info@ohpretty.com with your order number and photos so we can fix it quickly. We reply within 1 business day.
You’re already beautiful
We just dress the feeling. Romantic floral dresses for every moment, designed in New York and shipped free from New Jersey.